The Bradenton Country Club
OBECTIVE: Rebuild the existing country club website to be mobile responsive. Represent the club with a luxurious web design aesthetic. Prepare the website to support Google Adwords campaigns.
CHALLENGES: The business had an existing website that was not mobile responsive. Creating a mobile responsive website was a priority, but preparing the website for Adwords campaigns was integral. The original content and navigation needed to be re-organized and effective landing pages needed to be created. A new sales video also needed to be given priority visibility.
SOLUTION: The team at Rooks Advertising generated a variety of mobile friendly design drafts. The website layout was re-organized to provide a clear and concise overview of the country club’s memberships, amenities and event services.
Using WordPress, the industry standard website software, the client can login to perform basic content edits via an easy to use web-based interface. Plugin software helps optimize the website content for search engines like Google. The website’s content layout is both user friendly and mobile friendly. Contact forms allow potential members or event customers to email requests. The hierarchical re-organization of content provides a variety of targeted landing pages for Pay-For-Click campaigns such as Google Adwords. To promote lead conversion, we added club phone numbers, email addresses and short contact forms on each landing page.
RESULT: The outcome was a Mobile Responsive website with a luxurious design and improved organization of content. The club’s services are represented with intuitive navigation and effective landing pages.
Thank you to Rooks Advertising for making our website mobile responsive and PPC ready. The improved look maintains our club’s upscale image, and the ease of use helps sell the club’s services to potential members and customers . We will look forward to our continued Internet Marketing efforts with Rooks Advertising. Thanks again!
– Bradenton Country Club