The Meadows Country Club
OBECTIVE: Create an attractive mobile responsive website that features the club’s different membership opportunities and allows Internet Marketing campaigns to drive web traffic to different landing pages.
CHALLENGES: Because The Meadows Country Club also maintains a member website that has a specific look and feel, it was important to bring those website design cues into the new site. The club member’s website content needed to be kept intact but needed to be modified so that the new site would not have duplicate content. This needed to be done and still keep the keywords relevant.
SOLUTION: The graphics team at Rooks Advertising created a website design with the same look and feel as the existing member site. This design maintained brand continuity between the two sites. Because this was a site that was designed to sell memberships to the country club, there were web pages dedicated to the various amenities of the club as well as a club overview. The core of the site, however, was built to feature the different memberships available. By creating navigation button called “Memberships” we were able to create sub-menus to include the different memberships. The sub-menus could be added to or removed based on the club’s Internet Marketing needs. Each page is keyword rich and is design to have a Google Ad relevancy of seven or higher based on the keywords used in the Google campaign. We utilized a Word Press interface for easy content updates and mobile friendly design.
RESULT: The outcome was a mobile responsive website that was consistent with the Club’s current brand position. It is easy to update and specific membership pages for any type of Internet Marketing campaigns.
Once again the Rooks Advertising team has exceeded our expectations. We gave them basic creative direction and they did the rest. Not only is the site aesthetically pleasing but our membership SALES ARE BOOMING. Great job!
– Doug Domino
Meadows County Club, General Manager