Search Engine Optimization (SEO)
How do I get to on the first page of Google search? That is probably the most commonly asked question when it comes to Search Engine Optimization, or SEO, and it’s a good question. Knowing that 91% of potential customers found what they were looking for on search engines, according to Pew Internet, means that the algorithms used by search engines such as Google, Bing and Yahoo work. But getting to the front page of search engines requires strategy and a commitment to useful content and an interface experience that is user friendly. Trying to “trick” search engines is a no win game but when you realize that a Search Engine’s primary function is to deliver relevant content and a pleasant user experience that can shed some light on what it takes to get to the first page. The factors that contribute to this are simple yet not easy. Careful planning and continuous improvement are determining factors but you must start with a goal and understanding of your Brand. Knowing who you are in relation to your customer can help you select which keywords your customer is most likely to use when trying to find your company. Should you be concerned with generic keywords or long tail keywords? Know yourself and your customer can help you focus and deliver proper keyword density. Rooks Adverting’s Search Engine Optimization Department takes a deep dive into the elements that effect search results. Keyword Rich Text, SEO Friendly URLs, Title Tags, Proper Image Naming Protocols, etc. can make a site more attractive to Search Engines. However, Server Speed, Page Load Times, Maps Listings and Mobile Responsive Design also impact how well you are found in Internet search. Contact us today and find out how Rooks Advertising can help you be found in organic search!
Google it! The term has become synonymous with Internet search and why shouldn’t it. Google currently boasts a staggering market share of just over 67% of all the searches done on the Internet. But Google’s market share is not the only impressive number. How about almost 2 million searches per minutes are done on Google. Imagine, how many businesses and services are being searched every day, week and year. Are you getting your fair share of that search? If not, you need a plan. Your search has ended. Rooks Advertising can help you win this game.
Bing is the Microsoft’s web search engine and was launched in 2009. Prior to launching Bing, Microsoft’s search engine had several names. Live Search, Windows Live Search, and MSN Search. Bing (Microsoft search) accounts for approximately 19 percent of internet search and has made minor increases over the last several years though Google still dominates the market but with almost 3 million searches done every minute, a 19 percent share is nothing to sneeze at. The question is, are you BeING found? Call Rooks Advertising today!
Yahoo! You almost want to sing it based on the old commercials. Yahoo currently grabs about 10% of the search market and though it has the smallest share of internet search of the “big three” search engines it still should be tracked. Firefox made Yahoo its default search engine as of December 2014 and that has provided a small bump for Yahoo but users can still choose Google as the default search tool. As for algorithms, Yahoo shares the Bing platform. This means if you can perform well on Bing you will most likely do well on Yahoo. Get a search strategy, call Rooks Advertising today.